In this vein, this study regards involvement in Spa context using
two facets: centrality to lifestyle and self-expression. The attraction
component is omitted since comprises the importance, enjoyable,
satisfaction, and pleasure with the experience, the tourism activity
and these elements are contemplated in pleasure and satisfaction
constructs. Thus, centrality to lifestyle is the extent to which customers’
lifestyles are meaningfully impacted by their participation
in Spa activities and treatments. Self-expression, in this study, is
the degree to which customers express their self concept or individuality
through the participation in Spa activities and treatments