They want to expand the group of customer in order to make them to be a number one about the service. As , Bangkok Airways launches an Asia’s Boutique Airline campaign aims to strengthen Bangkok Airways’ goals and define the pillars of its brands. The resulting outcome is to position Bangkok Airways as a credible and trust worthy airline, while maintaining a modern and trendy boutique like character. Bangkok Airways try to them different from other airline. That is selling point of Bangkok Airways.