the opposite approach to price skimming is market penetration,in which the seller attempts to establish the prince of the product as low as possible to penetrate the market as completely as possible. a low price makes the product available to as many income levels as possible and the sellers are likely to establish a large market share quickly. When penetration pricing to is used,this introductory price tend to become the permanent price of the product. it results in a slower recovery of fixed costs and requires a greater volume to break even. the factors that would be .