• The Internet and videoconferencing are the most influential drivers of change in the airlines ́macro environment regarding technological issues. The company chose to cut travel budgets by using similar conferencing technology to replace air travel and hotel bills for its vast workforce. Until recently, video conferencing was not something executives could depend on. Corporate networks, for example, lacked the bandwidth to handle video. Connecting farflung participants required endless fiddling from the company's IT department. Audio and video were often out of sync -- so the movement of participants' lips didn't match their words. Then there were the constant freeze-frames and dropped connections -- which often resulted in frustrated participants boarding planes for face-to-face meetings.