The line separating areas of high and low relative competitive position is set at 1.5 times. A product line or business unit must have relative strengths of this magnitude to ensure that it will have the dominant position needed to be a “star” or “cash cow.” On the other hand, a product line or unit having a relative competitive position less than 1.0 has “dog” status. Each product or unit is represented in Figure 7–3 by a circle. The area of the circle represents the relative significance of each business unit or product line to the corporation in terms of assets used or sales generated.