8.Write clear headlines
Write headlines for your slider that express a point of view. The audience will get the big idea and look at the body of the slide for evidence that supports your point
For instance "We Can Dominate the Market" is a better headline than. "Market Share" It's better because it implies action it's brimming with intellectual and emotional content and it captures the physicality of neck-down attention much more than the inert phrase "Market Share"l