INTRODUCTION
Definitions of adventure tourism have traditionally centered on adventure recreation (Hall and weiler 1992; Sung, Morrison and O’Leary 1997). Such experiences are characterized by the interplay of competence and risk (Martin and Priest 1986). Recently, Walle (1997) offered an expansion and redefinition of adventure tourism by proposing the insight model as its basis. He argues that it is the quest for insight and knowledge (rather than risk) that underlies adventure tourism Common to these definitions is that it is researchers who have determined what constitutes it with research taking place within these