Provide Quality Customer Service
Every salesperson is looking for a competitive edge to help him or her differentiate his or her products in the eyes of customers. Many of the products that a salesperson sells have essentially the same features and benefits as the competitors’. Chris Crabtree of Lanier once said, “A copier is a copier, is a copier. There is just no difference between what I have to offer and my competitors. We all charge about the same price. In fact, I can match any price my competitor puts on the table. That leaves only one attribute for me to differentiate on-service.”
More and more companies are turning to service quality as a strategy to acquire and maintain customers. A salesperson must be able to convince a customer that service is important, demonstrate service quality, and then maintain a high level of service over an extended period of time.
The problem is that every salesperson claims to provide outstanding service. The goal today is not to meet customer expectations but to exceed them. Salespeople will rarely