under the resource view, success derives from ecomomically valuable resources that other firms connot imitate and for which no equivalent substitute exists
IS TQM SUCH A RESOURCH ?
ACCORDING TO TQM ADVOCATES
TQM DOES PRODUCE VALUE, THROUGH A VARIETY OF BENEFITS
IMPROVED UNDERSTANDING OF CUSTOMERS'S NEEDS
IMPROVED CUSTOMER SATISFACTION
IMPROVED INTERNAL COMMUNICATION
BETTER PROBLEM-SOLVING
GREATER EMPLOYEE COMMITMENT AND MOTIVATION