After energy conservation there is a big role for energy efficient products and appliances. White goods, such as fridges and washing machines, now carry European energy efficiency labels, which will tell you how energy efficient the product is. Products with an A, A+, or A++ rating are the most efficient, and consumers are being encouraged to buy these products – saving energy and money in the process. Consumers are also being encouraged to consider the energy efficiency of other products, such as TVs, computers, and hi-fi equipment.