the word paradigm can be used to mean either approach or design.
the qualitative
research design is also known as the socio-anthropological research paradigm .it is interpretative,
and ethnographic in nature.
the underlying approach requires detailed observation, explanation
and assumes that it is impossible to define exactly what elements are important and crucial and
should be considered to the exclusion of others.
it argues that validity is important than attempting
rigorously to define what is being observed and by so doing study the whole situation. It attempts
to study the whole situation in order to evaluate the complexity and ensure that their conclusion
take account of both unique and general factors.