Hotel Distribution-channel
Management
Traditional business hotels could have three
primary distribution channels: hotel direct,
central reservation offices, and travel agencies.
Recently, internet-enabled company web sites and
various online travel agencies have become additional
channels for hotels. The variable cost of a
booking through these various channels can vary
from nearly nothing to $35 or more.
Typically up to four systems are involved in
processing booking requests from these channels
(see Exhibit 1): global distribution system (GDS),