Limitations and Future Research Directions
One significant limitation was that we did not include the variable habit formation and its influence on the
extent of adoption. Habit has been defined as the extent to which people tend to perform behaviors
automatically because of learning (Limayem, Hirt and Cheung 2007), (Venkatesh, Thong and Xu 2012)
and this could hold interesting insights for future work. Since our intent was to generalize and so we
collected data from over 50 organizations spread across 10 different industries. The design of this study is
not appropriate for an industry wide analysis to understand how the extent of adoption gets influenced.
Therefore, future research should be carried forward with a specific industry sector for deeper insights.