Consumers’ satisfaction is important for the food industry to ensure product success. Determinants to
food satisfaction are multifactorial and a method approaching the multiple determinants would provide
a detailed picture of determinant behind consumers’ hedonic food appreciation.
The aims of this study were (1) to develop a method that could give detailed information about sensory-
and food satisfaction (2) to study differences in sensory satisfaction in a case study, and (3) to study
the factors related to food satisfaction. Focus group interviews and a literature study provided an overview
of factors with potential to affect food satisfaction. A total of four questionnaires, covering factors
before-, during- and after intake as well as demographics, were developed to measure factors related
to satisfaction. The questionnaires were utilised in a cross-over consumer study with 79 subjects consuming
two sensory different variants of chicken soup. Soups were sensory evaluated utilising expert
statements. The consumer study showed that sensory satisfaction was highly influenced by liking of taste
and appearance, whereas liking of odour and texture influenced sensory satisfaction moderately. Food
satisfaction was influenced by factors measured during- and post intake; sensory satisfaction, fulfilment
of expectations, reason for ending intake, product performance relative to expectations, hunger and fullness
after intake were found highly influential in food satisfaction. Pre-intake factors did not substantially
influence food satisfaction. Though the use of multiple variables gave a detailed picture of factors
involved in food satisfaction, there was still variation in food satisfaction that remained unaccounted.
Consumers’ satisfaction is important for the food industry to ensure product success. Determinants tofood satisfaction are multifactorial and a method approaching the multiple determinants would providea detailed picture of determinant behind consumers’ hedonic food appreciation.The aims of this study were (1) to develop a method that could give detailed information about sensory-and food satisfaction (2) to study differences in sensory satisfaction in a case study, and (3) to studythe factors related to food satisfaction. Focus group interviews and a literature study provided an overviewof factors with potential to affect food satisfaction. A total of four questionnaires, covering factorsbefore-, during- and after intake as well as demographics, were developed to measure factors relatedto satisfaction. The questionnaires were utilised in a cross-over consumer study with 79 subjects consumingtwo sensory different variants of chicken soup. Soups were sensory evaluated utilising expertstatements. The consumer study showed that sensory satisfaction was highly influenced by liking of tasteand appearance, whereas liking of odour and texture influenced sensory satisfaction moderately. Foodsatisfaction was influenced by factors measured during- and post intake; sensory satisfaction, fulfilmentof expectations, reason for ending intake, product performance relative to expectations, hunger and fullnessafter intake were found highly influential in food satisfaction. Pre-intake factors did not substantiallyinfluence food satisfaction. Though the use of multiple variables gave a detailed picture of factorsinvolved in food satisfaction, there was still variation in food satisfaction that remained unaccounted.
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