We reject this strategy. We prefer a new idea now rising in business education that profits are management’s reward for satisfying customers. The reasoning is that if you focus on satisfying customers, abundant profits will ensue.
Just think about instances when you have been abused as a customer. Do you try at least to avoid further contact with such companies? Do you tell your friends your horror stories? Is it good for companies to have dissatisfied customers spreading negative comments? Of course not.
But compared to losing your job as a building company division president, which is a certain disaster for that individual, tolerating a level of customer dissatisfaction is the obvious choice since it only represents a potential problem for the future.
Again, we reject that line of thinking. We are focused as tightly as we can be on maximizing customer satisfaction for LifeStyle Homes customers. We know saving money is paramount to you. If you can make a contribution to saving our environment at the same time you are saving money, so much the better. But paying more to be politically correct is not such a good deal. Because of that, we will stick to the cost neutrality formula that targets your satisfaction, not the federal government’s satisfaction.
We reject this strategy. We prefer a new idea now rising in business education that profits are management’s reward for satisfying customers. The reasoning is that if you focus on satisfying customers, abundant profits will ensue.Just think about instances when you have been abused as a customer. Do you try at least to avoid further contact with such companies? Do you tell your friends your horror stories? Is it good for companies to have dissatisfied customers spreading negative comments? Of course not.But compared to losing your job as a building company division president, which is a certain disaster for that individual, tolerating a level of customer dissatisfaction is the obvious choice since it only represents a potential problem for the future.Again, we reject that line of thinking. We are focused as tightly as we can be on maximizing customer satisfaction for LifeStyle Homes customers. We know saving money is paramount to you. If you can make a contribution to saving our environment at the same time you are saving money, so much the better. But paying more to be politically correct is not such a good deal. Because of that, we will stick to the cost neutrality formula that targets your satisfaction, not the federal government’s satisfaction.
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