• USP/Positioning
Swensen's is an American casual restaurant concept and maintaining focus on a premium ice cream of many flovours and all presented in creatively is sundaes. Sundaes ice cream is the main and special menu and other popular ice cream creation such as Eartquake, Gold Rush and Coit Tower. While, maintaining focus on ice cream and the menu also includes dishes American style such as soups, salad, pasta and baked rice. Actually, the menu changes frequently are introduces new items all the time.
The dining concept elements of the classic American soda fountain parlor, trendy, modern, contemporary, comfortable and casual ambience with the offer of good value for money meals. In addition, the all day dining concept means that anyone could walk in and order any meal from the wide ranging menu at any time of the day.