to go. Continuously sell the vision so organizational units
become united by common goals, a shared ambition and an
overarching purpose. This way, the organization is mission
and ‘feel’-driven, not numbers-driven [15]. S2. Balance longterm
focus and short-term focus in the strategy, in order to
safeguard the long-term continuity of the business and its
contribution to the world, while at the same time obtaining
short-term results which makes it possible to plan against
possible futures. Manage seemingly paradoxical values by
effectively balancing short-term operations with medium and
long-term development and growth, and long-term strategy
with short-term action taking [16]. S3. Set clear, ambitious,
measurable and achievable goals in the strategy, which raise
aspiration levels and thereby create a sense of stretch. Set
‘outrageous’ targets without creating demotivation, do not
tolerate ‘dog businesses’, and weed out everything which
takes the focus of the goals [17]. S4. Create clarity and a
common understanding of the organization’s direction and
strategy which results in a commonly held strategic mind-set
among organizational members. Make sure everybody
understands the strategy and knows what matters most.
Creates company-wide understanding of individual, group,
departmental and divisional contributions, and clarity of
purpose and action [18]. S5. Adopt the strategy that will set the
company apart, and build it gradually and consequently
thereby creating widespread opportunities and quantum
breakthroughs. Especially look for high-risk, high-reward
opportunities. Develop many new options and alternatives to
compensate for dying strategies [19]. S6. Align strategy, goals,
and objectives with the demands of the external environment
and build robust, resilient and adaptive plans. In this way,
corporate renewal is always based on customers’ need which
are sure to be fulfilled. Maintain antennae to address critical
realities and fine-tune the strategy to changes in the
marketplace. The strategies can only be achieved by. Apply
scenario thinking and ‘what-ifs’, and draft resilient strategies
and plans tailored to the levels of uncertainty in the
environment. When making the plans, be more interested in
resilience than in optimization [20].