2. Each time you tackle a new issue. Because community readiness is issue-specific, it’s important to know where the community falls on each issue you address. Successful work on one issue may leave the community better prepared and more willing to address others, or it may leave community members complacent, and feeling that there’s not much more to be done. In either case, a campaign will have to respond to where the community is currently.
3. When several different communities, or different segments of the community, are involved. As we’ve discussed, groups within the community may be in very different places on the readiness scale. You may need a unique strategy for each in order to mount a successful effort.