Mistine is female-oriented, it is difficult for the company to expand their
product lines to target the men’s segment. Thai people perceive Mistine as a lower income
product. They may think that the product does not have a good quality
because the company sells it at a low price. Since the success of Mistine depends
mostly on its salespeople, it could be a possible weakness in the future if competition
among direct-selling companies increases or the power of labor unions gets higher.