(2) Providing Service Benefits Customized to Different Consumer Domains
Communication is powerful; if media can be properly utilized, many customers will visit simply through media
interviews and reporting. This research discovered that the information obtained by walking past chain budget
coffee stores will affect the consumers’ exterior tendency of future purchases. And with respect to the consumer age
demographics, older consumers tend to focus more on perceived value than younger consumers. Therefore, stores
need to make the consumers feel that the monetary expedition is low, but the services they enjoy are above average,
increasing consumer tendency for future purchases. For example, stores can promote different beverage products to
younger consumers who are in high school and older, so the younger students would not consider the chain coffee
store as a place for adult consumers. In regards to purchasing power, it should comply with the ability of all
consumers and not just target adults as its single consumer market.