The CEO as Chief Marketing Agent for Learning
The CEOs profiled here believe their role is to personally embody their organization's learning principles. Tierney of Bain sees himself as the "public face" of Bain and its Bain Virtual University. To Tierney, this means, "being a frequent contributor to business journals commenting not only on business strategy, the heart of the Bain consulting practice but also on trends in learning and knowledge management. Internally it is not uncommon for Tierney to send firm-wide e-mails announcing a new Bain Virtual University program or other key learning initiative. He also believes it is his role to clone other Bain leaders to take an active role in learning and supporting learning among their direct reports..
This public commitment to learning is also displayed by Andy Grove, Intel's chief executive. Grove wrote an entire book devoted to the subject entitled, High Output Management. In the book he shares his philosophy