The one of the essential factor for the success of any business organization is customer satisfaction. All the activities are customer oriented. And it gets possible only through rising role of marketing in business organizations day-by-day. And now in today’s scenario marketing is known as the foremost target of every organization as due to customer satisfaction long run and successful survival of their organization is possible. And it gets possible when the organization knows about their customer’s various needs like:
What they want? (Product)
At which Price they want? (Price)
When & where they want? (Time & Place)
How the potential customers convert into user? (Promotion)
How to influence? (Promotion) and so on..
All the facts are revolving around the main centric part i.e. customer satisfaction and all the information we get with the help of marketing-mix that is major component of marketing management.
And another important concept in addition of it is Benchmarking which is a continuous process and helpful in meeting various marketing challenges. So with the help of this study my aim is to show how marketing mix and benchmarking affects customer satisfaction.