This personal statement is part of my application for admission to the MSc in International Marketing Management course at University of Leeds for the academic year 2012 to 2013.
Globalization has changed business culture in the world nowadays. Business across countries is expanding and become substantial in both national and global economy. Thailand is one of the countries that gain Gross Domestic Product mainly from international trade (especially export) across the world. It is interesting that understanding of culture diversity is a key to the achievement of every international business negotiation including product development and increment of sales target. I was not fully aware of importance of international marketing until I started my current career.