2010-2012 Visit Korea Year
Promotional strategies for the Visit Korea Year include:
● increasing awareness of Korea’s brand image – “Korea Sparkling”;
● developing tour packages to attract international inbound tourists;
● global/international promotion;
● encouraging participation in the tourism sector by Korean citizens; and
The MCST has also established a programme to develop the Peace Life Zone (PLZ) as a
tourism resource (Box 4.22). The PLZ includes the de-militarized zone (DMZ), the civilian
restriction line area, and its vicinity. These areas have re-instated themselves naturally
since the end of the Korean War, fostering renewed interest in the variety of organisms
living within this ecosystem. These tourism developments encourage “Low Carbon Green
Growth” in the tourism industry.