The event prompts several questions of importance for the future of sports journalism: How did millions
of ordinary people know about interactions between two private organizations well before they were
reported by mainstream news sources? What caused sports journalism to evolve to such a point? Was this
an aberration, or can we expect more instances such as this? And if so, what does that mean for the further
evolution of sports reporting? This paper will attempt to answer those questions by examining sports journalism
both past and present, studying the technologies that have allowed the field to evolve to its current point,
and projecting where it will be in the future.