Advertising Works for all:
Advertising works for small companies, as well as large. It works in business to business situations, as well as, direct to the consumer. The question should no longer be, do I advertise but how and where I advertise. Not being able to advertise will inhibit your long term viability as a business entity. So, a strategic issue in determining to be a business, is the ability? Capital to advertise. A huge percentage of new businesses fail during the first five years and it is because they are under capitalized and thus lack the ability to communicate.