In addition, Mr. Yuthasak unveiled his company's new campaign to use popular Japanese cartoon character 'Rilakkuma'. A stamp featuring Rilakkuma will be given to customers for every 50 baht spent in any 7-Eleven store. The stamp has a value of one baht and can be used as currency in the stores. It can also be redeemed for a wide array of prizes, exchanged for tour package discounts, or donated to the Medical Development Fund at Siriraj Hospital or the International Temple in Mahachulalongkornrajavidyalaya University.