The aim of this paper is to provide a proposed data mining
solution that can be used for automotive market, as well as
many other areas. This solution can provide inventory
managers with important analysis such as launch analysis and
slow turning analysis. The use and benefits of these two
analyses will be identified, and explained. A DCX1 case study
will be presented in detail in order to demonstrate the
capability of data mining techniques in the field of car
manufacturing. Such techniques will help manufacturers
finding answers for questions like: which vehicle models sell
slowly? Which vehicle packages for a given body model sell
slower? Which packages and options for a body given model
sell slower?.
Launch analysis will provide manufacturers with
comparison analysis between “what the customer wants” and
“what supply chain is providing”.