Early adopters: Once the benefits start to become apparent,early adopters leap in. They are on the lookout for a strategic leap forward in their lives or businesses and are quick to make connections between clever innovations and their personal needs.
They love getting an advantage over their peers and they have time and money to
invest. They’re often fashion conscious and love to be seen as leaders: social prestige is one of their biggest drivers. Their natural desire to be trend setters causes the “takeoff” of an innovation. Early adopters tend to be more economically successful, well
connected and well informed and hence