The Internet provides an accessible, affordable platform that
employers can leverage not only to push out training content, but
also to pull in valuable information, tips and best practices through
social workplace collaboration. Interactive learning techniques, such
as social media, apps and online message boards, help improve
employee engagement, which drives better customer service and
increased revenue.
A Towers Watson & Co. study found that 60 percent of companies
use social networking technologies to promote collaboration
and idea sharing; and the trend is on the rise. Eighty percent of
organizations plan to increase their use of social media for learning
over the next three years, according to an ASTD study of more
than 3,800 businesses.
The rising popularity of consumer-oriented portals such as Facebook
and YouTube are helping facilitate corporate acceptance of social
tools applied to training. Seventy-five percent of Millennials and 30
percent of Baby Boomers have created a social networking profile
online. Delivering content via media that employees interact with
daily help ensure high adoption and engagement.