Food stylists use these and many other tricks to make foods look more appealing, but is this deceptive? In the US, there is a law that if a company is advertising a food, the real food must be used in the photograph. But since many real foods do not look that good, photo stylists can add other items and use various tools to make foods appear better than they actually look. For example, if an ad is selling chocolate syrup, the other foods in the picture do not have to be real. Fake ice cream is used for such an ad. Using