A common point of frustration for the majority of
our participants involved the numerous video formats
that exist and the difficulty of transferring video to and
from their mobile devices. The technical terms of
industry standards such as bit-rate, frame-rate, and
special resolution were a foreign language to many of
our participants. Most of them just wanted to know
how to convert their DVDs to a format playable on
their mobile device. Since most DVDs are encoded in
MPEG-2 and are encrypted, there is both a technical
barrier to converting them to the supported formats of
the many mobile devices and a legal barrier that
prevents consumers from doing so.
access and view content at more convenient times
which led to new solitary and social behaviors, such as
how renting a video could be the basis for a social
occasion, etc. With the advent of new digital video
technologies, we are seeing even more dramatic shifts
in how video-based content is produced, delivered,
organized, manipulated and exchanged by both
individuals and groups.