Corporate scandals,a growing awareness of envionmental issues,and the last global recession have greatly altered the public's perspective of corporners blindly trusted company publicity and rhetoric. The public's trust in business has been shattered,and many companies have a long way to go to earn it back. The arthur page society and the business roundtable lnstitute for corporate ethics are dedicated a study addressing americans' mistrust of business and how corporations can begin to win back the hearts and minds of consumers. The study,entitled"The Dynamics of public Trust in business Emerging opportunities for Leaders,"shows that public trust in business has reached a low point.As the economy begins to recover,trurt in business has increased.however,trust of business continues to be a serious challenge for businesses to overcome. This presents major difficulties for businesses be cause trust is the glue that holds relationships together. A major issue appears to be the imbalance of power. Many consumers are still angry over business scandals and unemployment rates while corporate management still makes huge profits. The government defended corporate bailouts as a way to keep large companies from failing (which could have worsened the recession). Most of the money has since been paid back,and the government has made a profit. Unemployment has decreased in the last few years,although among young people it is still 15 percent. lt is believed that if youth unemployment returned to pre-recession rates,the federal government would recoup $7.8 billion