What’s interesting about the Sufficiency Economy is that it is a distinctly Thai approach, complimentary but quite different to the Western concept of sustainable development. As Sirimas Hengrasmee observes in her chapter in Living Within A Fair Share Ecological Footprint, sustainable development can tend to emphasize what you can’t have, by stressing limits and boundaries. In focusing on moderation and living within your means, Sufficiency Economy is more likely to foster contentment and appreciation of what you do have. It aims for ‘reasonableness’ and meeting needs, rather than drawing lines that say ‘this far and no more’.