An Employer-of –choice is basically a self-proclaimed achievement. Although in order to have credibility in the proclamation, it helps to be named to one of the popular press lists of “best companies to work for.” According to Fortune Magazine’s annual list of the best companies to work, companies on the list yield higher return for shareholders (Shellenbarger,1998). The rationale for the EOC strategy can be traced to the efficiency wage theory whereby an employer’s compensation strategy is to compensate, either via wages or benefits, above the market in order to serve as a productivity motivator. The increased productivity results from an increase in the retention of top talent, improved efficiencies in current employees and high overall retention rates. (Campbell, 1993;Cappeilli & Chauvin, 1998).