When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed to address the needs of a sound-byte generation, readers found USA Today's content refreshing and more engaging than other papers. Circulation grew rapidly from roughly 350,000 in 1982 to approximately 2.1 million today (Monday through Friday). This compares to approximately 2 million for second-place The Wall Street Journal and 1 million for The New York Times. USA Today's website, www.usatoday.com , is one of the Internet's top sites for news and information.