Position – the placement of an object in physical space. So, marketers must place items near the center of consumer’s vision.
– e.g. In retail stores, brands that are easy to find or stand out are likely to attract attention.
– Products are usually placed in eye level space.
Isolation – the separation a stimuli object from other objects.
– In advertising, the use of white space ( placing brief message n the center of a A BLANK).
Format – the manner which message is presented. Consumers vision ability increase when messages are presented clearly and straightforward.
Color – attract attention , influence our emotions and affects moods of consumers.
– Mass-merchandisers and product packaging use bright colors to attract shopper attentions.
– Spa uses pale green or blues to create peaceful and relaxing.
– The use of color in advertisement helps consumers to perceive information about brand .