Social media plays an important role in the crisis communications of the travel and tourism sector. The dissemination of facts, messages, opinions through Twitter, Facebook and other platforms has gained importance when reporting about emergencies, accidents and catastrophes. Consumers as well as journalists are using those platforms to retrieve information while companies and destinations are learning to work with them in an adequate and professional manner.With this workshop, UNWTO in cooperation with the DRV, Tourismuszukunft and the University of Eichstätt focused on the role, techniques and best practices of the travel and tourism sector when working with social media during crisis situations. In three sessions, tendencies, techniques and best practices were discussed how social media are generally influencing the communication line.