Functional" and "product" are two major organizational structure types. A functional organizational structure may be the proper one to use if a company needs to efficiently group knowledge, skills and resources. Consumer products companies often have management teams reporting to vice presidents of marketing, finance, accounting and engineering. Grouping marketing people together creates the synergism of experience necessary for evaluating a new advertising campaign. A product organizational structure may be the proper one to use for companies that sell a variety of products. For example, department stores often divide departments by housewares, sporting goods and women's clothing. Product expertise is important for companies that use product organizational structures.