TABLE OF CONTENTS ................................................................................................................................................. 3
INTRODUCTION .......................................................................................................................................................... 8
NPD STAGE 1: IDEA GENERATION ...................................................................................................................... 10
1.1 TOOLS & SOLUTIONS ............................................................................................................................................. 10
1.1.1 Brainstorming ............................................................................................................................................. 11
1.1.1.1 Brainstorming Methods ....................................................................................................................................... 12
1.1.1.1A. Affinity diagrams ......................................................................................................................................... 12
1.1.1.1B. Osborne's Checklist..................................................................................................................................... 13
1.1.1.1C. Multivoting ................................................................................................................................................... 13
1.1.1.2 Case Studies - Examples .................................................................................................................................... 14
1.1.1.3 Brainstorming Tool from Urenio ......................................................................................................................... 15
1.1.1.4 Consultants - Experts .......................................................................................................................................... 15
1.1.1.5 Software Tools ..................................................................................................................................................... 15
1.1.1.6 References ............................................................................................................................................................ 16
1.1.2 Competitive Intelligence