6. Advocacy
In September 2005, the Library’s academic librarians were encouraged to become
involved with the advocacy for the IR and were asked to arrange meetings to
introduce their departments to this new service. This has ranged from a five-minute
brief at a departmental meeting to an hour-long seminar to a research centre. In the
literature on the development of IRs, gathering content and selling the service to
individuals is cited as the most difficult aspect: Loughborough has been no different.
As Grieg (2005) states: