Business to consumer (B2C) involves selling goods and services online to final consumers
Business to business (B2B) involves selling goods and services, providing information online to businesses, and building customer relationships
Consumer to consumer (C2C) occurs on the Web between interested parties over a wide range of products and subjects
Blogs
– Offer fresh, original, and inexpensive ways to reach fragmented audiences
– Difficult to control
Consumer to business (C2B) involves consumers communicating with companies to send suggestions and questions via company Web sites