When you enable your customers to help each other—and tie their answers and solutions into your core processes—your contact center and organization can reap tangible benefits, as a result of the ability to
• Provide the lowest-cost support channel for high-volume, medium-complexity customer issues
• Improve speed and quality of service
• Create reusable knowledge “at the speed of social media”
• Turn a good service experience into brand-building
• Increase stickiness for higher customer lifetime value
• Boost search engine optimization (SEO) for increased Website traffic
• Uncover more up-sell and cross-sell opportunities
• Increase customer satisfaction and loyalty
• Devise better products more quickly
• Identify ways to make it easier for customers to do business with you