This is one of Nike’s strong points. Nike advertises in almost every medium known to man and they do it with the utmost precision. The print advertisements are generally simple but send a powerful message. There is almost never any prices displayed in their advertisements and Nike almost always uses a popular athlete to promote their product. One great example of this is a commercial with LeBron James in which he advertises his new shoes with a speech about how he sets his own expectations and that no one else can define his legacy but himself. The advertisement is meant to show the consumer that with these shoes you are able to exceed everyone else’s expectations and rise above.