Everyone is looking for the new cupcake. Ever since the cupcake craze seems to have calmed down (after populating nearly every corner of the country with dedicated cupcakeries), food experts, trend analysts and next-it-thing-seeking foodies have been anxiously anticipating what will be the heir apparent to the throne of exalted confections.
It may still be a little too early to tell, but the macaron—a French sandwich cookie/biscuit that is as eye-catching as it is palate-pleasing—seems to be a strong contender.
The macaron (not to be confused with the macaroon, a baked coconut cookie) is a predominantly French confection consisting of two layers of light meringue-based cookie filled with ganache, buttercream or jam.
Traditional flavors include chocolate, vanilla, raspberry and pistachio, though as the dainty treat has crossed the pond and gained footing in trend- driven cosmopolitan North American cities like New York and Toronto, funky flavors like green matcha, passionfruit and maple bacon are also available (because Americans just HAVE to put bacon on everything).
Where cupcakes are dense and hearty and pretty much anyone willing to pick up a spatula can make them, macarons are a bit more finicky. (Hey, they’re French, what else would you expect?)
“Macarons are certainly a rising trend—but the trick is, they're hard to make perfectly,” says Maggie Hoffman, founding editor of Serious Eats: Drinks and co-editor of Serious Eats: Sweets. “They're not all that forgiving—no one wants a macaron with huge bubbles, or not enough filling, or too much sugar.”
This delicate dessert is difficult to make and easy to ruin, meaning that only an elite breed of patissier will be able to appropriately pull them off. And it will be exactly that limited elite appeal that could drive this quarter-sized cookie to cupcake-sized proportions.
Everyone is looking for the new cupcake. Ever since the cupcake craze seems to have calmed down (after populating nearly every corner of the country with dedicated cupcakeries), food experts, trend analysts and next-it-thing-seeking foodies have been anxiously anticipating what will be the heir apparent to the throne of exalted confections.
It may still be a little too early to tell, but the macaron—a French sandwich cookie/biscuit that is as eye-catching as it is palate-pleasing—seems to be a strong contender.
The macaron (not to be confused with the macaroon, a baked coconut cookie) is a predominantly French confection consisting of two layers of light meringue-based cookie filled with ganache, buttercream or jam.
Traditional flavors include chocolate, vanilla, raspberry and pistachio, though as the dainty treat has crossed the pond and gained footing in trend- driven cosmopolitan North American cities like New York and Toronto, funky flavors like green matcha, passionfruit and maple bacon are also available (because Americans just HAVE to put bacon on everything).
Where cupcakes are dense and hearty and pretty much anyone willing to pick up a spatula can make them, macarons are a bit more finicky. (Hey, they’re French, what else would you expect?)
“Macarons are certainly a rising trend—but the trick is, they're hard to make perfectly,” says Maggie Hoffman, founding editor of Serious Eats: Drinks and co-editor of Serious Eats: Sweets. “They're not all that forgiving—no one wants a macaron with huge bubbles, or not enough filling, or too much sugar.”
This delicate dessert is difficult to make and easy to ruin, meaning that only an elite breed of patissier will be able to appropriately pull them off. And it will be exactly that limited elite appeal that could drive this quarter-sized cookie to cupcake-sized proportions.
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