Modern development has caused changes in all aspects of Thai society. The positive impacts of the development are economic growth, progress of material and public utilities, modern communication systems, and improvement and expansion of education. However, few of these results have reached rural areas or the underprivileged in the society. The Royal Initiative of the ‘Philosophy of Sufficiency Economy. Although, His Majesty has been promoting self-reliant or sustainable farming in 1950. it is generally accepted that the idea of Sufficiency Economy had been brought up in 1970 during in His Majesty’s speeches.
Sufficiency Economy is a philosophy based on the fundamental principle of Thai culture. It is a method of development based on moderation, prudence, and social immunity, one that uses knowledge and virtue as guidelines in living. Significantly, there must be intelligence and perseverance which will lead to real happiness in leading one’s life.