Skin Whitening" -- the current trendy craze among people of colour, just like the Jheri Curl was to black people in the 80s. This ever growing trend has given rise to multi-million dollar markets in most countries especially in India and most of Africa.
The aim of skin whitening is to obtain a more even skin tone and to lighten any sun damaged and age spots. This is a highly achievable aim with the right amount of supervision from an expert (dermatologist). However, in most cases, skin whitening products are applied without any expert advice nor supervision leading mostly to unwanted results.
The use of fairness creams have long been associated with being discriminatory, racist and an inferiority complex.