Here the acquired company is absorbed by a parent and assimilated into its culture. This is the classic model used by companies such as GE Capital and, until recently, by Cisco that buy and culturally assimilate small companies regularly. Lead companies often have to bring in new management in these cases and conform the target to corporate reporting relationships and regimens. This endstate is often workable in horizontal mergers that join companies in the same industry. Acquisitions in the U.S. airline industry, such as Delta’s absorption of Northwest, are classic examples.