Pages are probably the best place for an organization to hang a shingle out on Facebook. Pages serve as a home for business entities a place to notifypeople of an upcoming event, provide hours of operation and contact information,show recent news, and even display photos, videos, text, and othertypes of content.
Pages also allow for two-way conversations between a business and its customers.In this way, Facebook provides a great feedback mechanism to learnabout your customers’ needs. A Facebook Page is similar to a profile: joiningas a fan is similar to becoming a friend of another member.
Facebook Pages are publicly available to everyone, (personal Profiles can also be made available to public search engines via Search Engine.), regardlessof whether the viewer is a Facebookmember or not. This last point is important because public availability of Facebook Pages means that search engines, such as Google, can find andindex these pages, often improving a company’s positioning in search results.
So, let’s look at some of the ways that Pages can help you promote your businesson Facebook.