Recent surveys indicate tangible rewards are an important component of incentive schemes. An
Incentive Federation Inc. (2007) survey study indicates total annual tangible reward spending in
the U.S. of $46 billion. The same study reports that 34 percent of the 1,121 U.S. companies
surveyed use merchandise or travel rewards, with larger companies (revenue greater than $100
million) more likely to use them (57 percent).